Apple Ahead of Microsoft and Google in Most Valuable Brands Chart
Amazon is once again the most valuable brand in the world, according to the Brand Finance Global 500 analysis for 2018, as it managed to remain the leading company in the last 12 months thanks to a 42% increase versus the 2017 brand value.
Previously ranked third in the charts, Amazon reached a value of $150,811 million, beating runner-up Apple with $146,311 million. The Cupertino-based tech giant has managed to secure the second place in the chart with a 37% growth.
On the other hand, Google, which last year was the leading brand, dropped to third place due to a growth of just 10%, now being valued at $120,911 million. Samsung, Facebook, and AT&T are next, while Microsoft dropped from the fifth place to number 7 with a 6% growth to $81,163 million.
Chinese companies growing fast
Brand Finance says Apple has been left behind by Apple due… (read more)
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