Apple Ahead of Microsoft and Samsung in Brand Intimacy Study

Disney and Apple are the two top companies in the most recent brand intimacy study conducted by research firm MBLM, with the Cupertino-based tech giant actually falling to second place after leading the charts for three years in a row.

And while this is a decline for Apple, it remains ahead of all its rivals. Samsung, for instance, is only the 12th in this research, while Microsoft is far behind on position 33.

The study, which analyzes the emotional bond between companies and their customers, reveals that no less than 38 percent of the Apple users can’t live without this brand.

Microsoft far behind

When it comes to age groups, Apple continues to be a strong brand for people aged 18-54, despite the rising price of the iPhone and the battery degradation issue hitting older devices.

“No one brand appears in the top five for all three age groups. Apple and Disney build strong bonds with users under 55, whereas Amazon has more success with older use… (read more)

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