Google Blacklists Burger King's Trolling Ad
Google has worked its magic so that Google Home no longer gets fooled by that witty Burger King ad that’s been making the rounds.
As you may have heard already, Burger King has released an ad that was specifically designed to trigger Google Home and Android devices to search for information online.
“Ok Google, what is the Whooper burger?” the employee asks in the 15-second post, saying that he doesn’t really have the time to explain it all.
Anyone with certain Google devices near their TVs, particularly those with voice activation on, that sentence will automatically have the device looking for what a Whooper is and linking to the Wikipedia entry for the burger.
This is the first time such a campaign is launched, and it was done without Google’s involvement, hence the company’s scramble to make sure it doesn’t work anymore. It’s not even clear how Google even managed to do this, but the consensus is that it fed the ad’s audio to the neural network, blocking i… (read more)
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