Google drops FLoC and proposes new Topics API for replacing third-party cookies used by ads

At the start of 2021, Google offered the Federated Learning of Cohorts (FLoC) as a replacement for third-party cookies used to place relevant ads on sites. Following criticism and feedback over the past year, Google today proposed the Topics API as a new solution.

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The post Google drops FLoC and proposes new Topics API for replacing third-party cookies used by ads appeared first on 9to5Google.

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Juniya

A web developer, programmer, ubuntu and chrome os supporter. I also love comic books and I enjoy researching history facts, kind of weird right? My role on Chromegeek.com is to make sure everything works 24/7.