Key Points
- Google is introducing new ways to use agentic AI for commerce experiences
- Retailers can use these tools to improve customer interactions on their own sites
- Agentic AI can help retailers thrive in the changing commerce landscape
As a tech journalist, I am excited to share the latest news from the National Retail Federation’s annual conference. Google has announced several new ways that agentic AI can be used to power helpful commerce experiences. This technology has the potential to change the way retailers interact with their customers, making it easier for them to find what they are looking for and make purchases.
The new tools announced by Google will allow retailers to use machine learning to improve customer interactions on their own sites. This can include things like personalized product recommendations and improved search results. By using these tools, retailers can create a more seamless and intuitive shopping experience for their customers, which can lead to increased sales and customer loyalty.
One of the key benefits of agentic AI is its ability to help retailers automate tasks and processes. This can free up time and resources, allowing retailers to focus on more strategic and creative work. For example, agentic AI can be used to automatically generate product descriptions and images, or to help customers find answers to frequently asked questions.
Google’s announcements are also focused on helping retailers thrive in the changing commerce landscape. The company is providing tools and resources to help retailers adapt to new trends and technologies, such as voice commerce and visual search. By staying ahead of the curve, retailers can stay competitive and continue to grow their businesses.
The use of agentic AI in commerce is still a relatively new and developing field, but it has the potential to have a major impact on the way retailers do business. As the technology continues to evolve, we can expect to see new and innovative applications of artificial intelligence in the commerce space. For now, retailers who are interested in learning more about agentic AI and how it can be used to improve their businesses can check out Google’s announcements from the National Retail Federation’s annual conference.
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