Microsoft CEO Says Unlike Apple, “We’re Not Building Luxury Goods”

It’s not a secret that Microsoft has become more of an enterprise-focused company with its aggressive investments in cloud and Office 365, but CEO Satya Nadella suggests that its consumer approach is completely different from what rivals Apple and Google are doing right now.

The technology that Microsoft builds is specifically supposed to let customers create further technology, he explains, while its rivals are focused entirely on delivering products to consumers that directly address their needs.

 “Whenever we have done things that come naturally to us we’ve been successful,” Nadella was quoted as saying. “Even if it’s a consumer product it is a tool. I fell in love with Microsoft technology because of what it created.

“In a way, I don’t want to take away from … (read more)

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