Samsung Ranks First in Asia's Top Brands, Followed by Apple

It’s common knowledge that Samsung and Apple have been battling for supremacy in the smartphone market, but one more index is here to confirm just that. In short, Samsung is ranked first in the top 1,000 Brands in Asia index, with Apple in second place, followed by Sony. The document analyzes brands, regardless of the consumer markets that they operate in.

Campaign Asia-Pacific and global information and insights provider Nielsen conducted an online survey to find out which brand is ranked first in Asia. The study explored consumer attitudes in 13 markets, namely Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.

400 responders from each market contributed with their views for the online study, except for India and China, where 800 and 1,200 respondents, respectively, agreed to participate. The study incorporated 14 major cat… (read more)
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