Unlock the Latest Chrome Perks: January’s Top Updates Revealed

Key Points

• Demand Gen is launching new features to help businesses reach new customers and drive conversions
• Demand Gen powers Shoppable CTV, allowing viewers to browse and purchase products while watching YouTube ads
• Attributed Branded Searches is now available for Demand Gen to help quantify campaign impact

As a tech journalist, I am excited to share the latest updates from Google’s Demand Gen platform. Demand Gen is bringing more launches to general availability, including product features that were previewed at Google Marketing Live 2025. This is great news for businesses looking to reach new customers and drive conversions. With Demand Gen, companies can create targeted ads that reach high-valued customers at a lower cost per acquisition.

One of the key features of Demand Gen is its ability to power Shoppable CTV, enabling viewers to seamlessly browse and purchase products while watching YouTube ads on the big screen. This feature has been shown to drive an average of 7% additional conversions at the same ROI. This is a significant increase in conversions, and it highlights the potential of Demand Gen to help businesses reach new customers and drive sales.

In addition to Shoppable CTV, Demand Gen also offers Attributed Branded Searches, which shows the volume of a campaign’s branded searches on Google and YouTube. This feature helps businesses quantify the impact of their campaigns and make data-driven decisions. To activate Attributed Branded Searches, businesses can reach out to their Google representative. This feature is a valuable tool for businesses looking to measure the effectiveness of their advertising campaigns.

Demand Gen has already been successful in helping advertisers like LG Electronics drive performance. The company achieved a 24% higher conversion rate than its paid social campaigns while reaching high-valued customers at a 91% lower CPA. This is a significant achievement, and it highlights the potential of Demand Gen to help businesses drive conversions and reduce costs. To learn more about Demand Gen and its features, businesses can visit Accelerate with Google.

Overall, the updates to Demand Gen are exciting news for businesses looking to reach new customers and drive conversions. With its ability to power Shoppable CTV and offer Attributed Branded Searches, Demand Gen is a powerful tool for businesses looking to drive sales and measure the effectiveness of their advertising campaigns. By leveraging these features, businesses can create targeted ads that reach high-valued customers at a lower cost per acquisition, and drive conversions and sales.

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