Chrome Users, Your goo.gl Links Are Getting an Upgrade!

Key Points

• Google will only disable inactive goo.gl links that showed no activity in late 2024, not all shortened URLs
• Links displaying "This link will no longer work in the near future" must be replaced by August 25, 2025
• All other goo.gl links will continue working normally and do not require any user action

Google has updated its plans for handling goo.gl URL shortener links, bringing relief to millions of users who rely on these shortened web addresses. The company will not shut down all goo.gl links as originally planned, but will instead take a more targeted approach to preserve actively used content.

This change directly affects Chrome browser users and anyone who has shared or bookmarked goo.gl links over the years. The URL shortener service, which launched in 2009, became widely popular among social media users, content creators, and businesses for creating cleaner web addresses.

Nine months ago, Google began redirecting inactive links to warning pages that stated the URL would be deactivated in August 2025. These specific links showing no activity in late 2024 are the only ones being discontinued. Users who encounter the warning message "This link will no longer work in the near future" should take action before the August 25 deadline.

For Chromebook users and others in Google’s ecosystem, this means most existing links will continue functioning normally. The decision to preserve active links shows Google’s recognition of how deeply embedded these URLs are in documents, presentations, videos, and online content across the web.

Anyone concerned about specific links can test them now to determine their status. If a goo.gl link redirects normally without showing a warning message, it will remain active indefinitely. This simple test helps users identify which links require attention before the cutoff date.

Google recommends transitioning to alternative URL shortening services for links that will be deactivated. Popular options include Bit.ly, TinyURL, and branded solutions through marketing platforms. Chrome browser users who frequently share links should consider adopting new tools that offer better analytics and management features.

The updated approach demonstrates Google’s willingness to listen to user feedback and adjust service changes accordingly. This flexibility benefits ChromeOS users who depend on reliable web services for education, business, and personal productivity.

Content creators, educators, and businesses should audit their materials to identify any affected links. While the majority of goo.gl URLs will survive past August 2025, preparing alternatives now prevents potential broken links in important documents and web pages.

This development highlights the importance of choosing sustainable URL strategies for long-term digital content management.

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